Taggami il calzino

Aug 232011
 

I magazine USA hanno scoperto i mobile codes

[Glamour] the Condé Nast magazine is hoping that readers will use their cellphones to connect to additional digital content through mobile codes. For example, readers intrigued by the pop star Rihanna — and who want to know more — can use their phones to interact with a Facebook logo on the September cover issue and access a video of the singer answering questions about her life. Inside the issue, they can point their phones at more logos to learn about discounts, giveaways and other offers from the magazine and advertisers.

New York Times

Lavoratori di tutto il mondo, non stateli a sentire

Aug 232011
 

Michael Lind, sul Financial Times, argomenta che le ricette liberal (“knowledge economy”)  e conservatrici (“ownership society”) non servono una cippa al lavoratore medio americano.

America’s struggling workforce faces mass unemployment, low pay, inadequate benefits and highly regressive taxation. The centre-right’s ownership society and the centre-left’s knowledge economy are irrelevant to these problems. It is an insult to tell struggling health aides and store clerks to supplement their income by investing in stocks. It is a cruel joke to tell most of them that they should go to college, become entrepreneurs and found start-ups.

Financial Times