Il WSJ ha deciso – scrive Jeff Bercovici – di distribuire il suo contenuto tramite un’app su Facebook. A partire da oggi.
“The fundamental idea of it is super simple,” says Alisa Bowen, general manager of the WSJ Digital Network. “It’s about making [WSJ content] available where people are.” But it’s also about reimagining newspaper reading as an inherently social experience. Users choose whose streams they want to follow — the official ones produced by the paper’s, and each other’s — and that determines what stories they see. The most-followed users can compare their rankings on a leaderboard and earn prizes — possibly including their own WSJ-style stipple portraits. “It’s really about the users being elevated to editors,” says Maya Baratz, the Journal’s head of new products.
L’app del WSJ potrebbe essere la prima di una serie di app di testate giornalistiche lanciate in occasione del restyling del sito atteso per questa settimana.
At its conference for developers this week, called F8, Facebook is expected to unveil a new media-sharing platform built for that purpose. Meanwhile, as I reported in July, Facebook has invited a dozen or so news outlets (including CNN, the Washington Post and the Huffington Post) to produce so-called Facebook editions.