La verità la dice Jacob Harris, il senior software architect del NYT: «Le word cloud, come le tag cloud prima di loro, sono i mullet di internet».
So what’s so wrong with word clouds, anyway? To understand that, it helps to understand the principles we strive for in data journalism. At The New York Times, we strongly believe that visualization is reporting, with many of the same elements that would make a traditional story effective: a narrative that pares away extraneous information to find a story in the data; context to help the reader understand the basics of the subject; interviewing the data to find its flaws and be sure of our conclusions. Prettiness is a bonus; if it obliterates the ability to read the story of the visualization, it’s not worth adding some wild new visualization style or strange interface. Of course, word clouds throw all these principles out the window.