McDonald’s ha deciso di aprire un canale televisivo, il McDonald’s Channel. Immagino sarà piuttosto insipido senza ketchup.
In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald’s Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows. McDonald’s move is part of a broader digital-age strategy by corporate America to create its own platforms to speak directly to customers in an environment uncluttered by other media. Just as individuals have flocked to social media to tell their own stories, McDonald’s is the latest in a growing number of image-conscious corporations and institutions that will reach out to consumers by acting as their own studio and network.
Los Angeles Times