“What we’re trying to do is give everyone in the world the best personalized newspaper we can,” Zuckerberg said. “The best personalized newspaper should be intricate, rich, and engaging.”

L’ha detto oggi Mark Zuckerberg parlando della nuova veste grafica di Facebook. Qui le considerazioni  di Jeff Sonderman (Poynter) che continua a pensare che per distribuire le notizie sia meglio Twitter.

By the sheer volume of users and time spent there, it  [cioè Facebook, ndr] does drive significant referrals to many news sites. But on the whole, the Facebook user experience is one of personal status updates and photos from people you know, mixed with a little bit of entertainment from celebrities, journalists, tastemakers or brands. Oh, and a lot of advertising. Twitter remains the far more optimized network for delivering news and other real-time information in an unfiltered stream. Facebook is better at capturing the interpersonal discussions and emotions that ripple out later.

CNet, Poynter


Nick Bilton ci informa che Mark Zuckerberg ha postato ben 4 foto su Instagram dall’ottobre del 2010. Ma chiaramente quello che gli interessa sono i dati degli utenti. I quali, però, non l’hanno presa benissimo, come nota Bilton e come dice Mashable: solo il 12% dei commenti sono positivi.

Some Instagram users embraced Mr. Zuckerberg, congratulating him on the acquisition and welcoming him back to the service after he had not shared a photo in 43 weeks. Others took the opportunity to voice their dismay about the deal and share fears that Instagram will be destroyed by the social media giant.

Intanto CNet si chiede se lo scarso entusiasmo per l’acquisizione sia dovuto alla differenza d’età tra gli utilizzatori di Instagram (più giovani) e quelli di Facebook (più vecchi). Quello che è certo è che per gli sviluppatori di app che mescolano smartphone e fotografia è una bonanza: la prossima preda sarà Path?

New York Times, Mashable. CNet, New York Times

La lettera di Mark Zuckerberg  che accompagna i documenti inviati alla SEC per l’IPO di Facebook è piena di buoni propositi – e Nicholas Carr fa un po’ di sarcasmo sulla natura filantropica dello zuckerberg-pensiero -, ma è anche (a mia conoscenza) il primo documento in cui una big corporation  (anche se atipica) da 75 miliardi di dollari di capitalizzazione (a stare stretti) abbraccia la cultura hacker come politica aziendale. (ecco la lettera commentata da Tim Carmody su Wired USA)

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it’s impossible or are content with the status quo. Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words “Done is better than perfect” painted on our walls to remind ourselves to always keep shipping. Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There’s a hacker mantra that you’ll hear a lot around Facebook offices: “Code wins arguments.” Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people. To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

Rought Type, Epicenter (Wired USA)

Sean Parker, intervistato da John Battelle,  parla con la consueta ruvidezza della politica riguardo alla privacy di Facebook. Secondo lui, comunque, il problema è che la gente che usa veramente i social media sta lasciando FB per Twitter e – udite, udite! – Google Plus.

“The threat to Facebook is that power users have gone to Twitter or Google+,” Parker told the Web 2.0 Summit — because, he says, Facebook isn’t giving them enough ways to manage a glut of information. […] Battelle continued on the Facebook line, asking Parker what he thinks of the argument that Facebook is perceived as being a “little creepy.” After attempting to dodge the question — and pointing out that he is a major Facebook shareholder — Parker offered this immortal answer. “Look: there’s good creepy and there’s bad creepy,” he said. “Today’s creepy is tomorrow’s necessity.”