Da questa mattina il Financial Times è accessibile – da iPhone e iPad – anche attraverso un'applicazione web in HTML5 che rende inutile usara l'app scaricata dall'app store di mamma Apple. E' l'inizio della rivolta degli editori?
The FT Web App can be accessed directly at app.ft.com and has been built using HTML5 web standards, which replicate the features of mobile apps within the browsers of devices such as Apple’s iPhone and iPad, Android phones and the Motorola Xoom tablet. Rob Grimshaw, managing director of FT.com, said the FT had no plans to pull out of any apps store, but that it would encourage users to adopt the web app with a marketing campaign, including a week’s free access. Analysts said the FT’s move could encourage other publishers to follow suit but that some would hold back because of the simplicity of iTunes, which has credit card details for 225m people and allows downloads with a click or two.